Most companies are struggling to extract value from the trove of customer, transactional and sales-related data at their disposal. Without the right analytics capabilities end to end, it remains difficult to identify patterns, forecast trends accurately and optimize processes in real-time.
Salesforce, the worldwide leader in CRM, addresses this challenge through a platform that combines powerful analytics atop its market-leading applications. Features like Tableau CRM and Einstein Vision empower sales, marketing and executive teams to gain deeper understanding of customer needs and behaviors. This allows for informed strategies, iterative improvements and unlocking latent potential within existing customer bases.
This blog discusses how industries like Financial Services, E-Commerce, Healthcare and Manufacturing can leverage Salesforce Analytics to drive measurable growth through actionable insights. It also outlines key pain points solved and opportunities unlocked.
Industry Pain Points and Analytics Needs
Financial Services: The competitive edge in financial services hinges on delivering a superior customer experience, a challenge compounded by fragmented data across interaction points. Traditional marketing and sales lack real-time, data-driven insights, resulting in broad, non-personalized engagement strategies. Furthermore, the sector struggles with effective risk management and fraud detection due to reliance on basic, rule-based systems.
E-Commerce: In the dynamic e-commerce realm, understanding customer preferences and accurately measuring advertising ROI is crucial yet challenging due to siloed analytics and CRM systems. This fragmentation leads to gaps in tracking customer journeys and personalizing marketing efforts, thus missing critical insights and opportunities for merchandising optimization.
Healthcare: With rising costs and a focus on value-based care, healthcare requires robust population health strategies supported by technology. The disconnection between clinical, insurance, and consumer data systems hinders comprehensive analysis and early risk detection, delaying improvements in care coordination and cost management.
Manufacturing: In manufacturing, isolated data and manual processes impede a holistic view of operations. The lack of integrated data across sales, production, inventory, and maintenance systems challenges the alignment of field issues with strategic planning. Without centralized visibility into key metrics and trends, optimizing global production planning and achieving operational efficiency remain elusive goals.
Centralized visibility into KPIs, OEE metrics, inventory levels and technician response times is lacking. Ad hoc spreadsheet reporting makes it impossible to analyze trends, test hypotheses or devise production planning optimized across global facilities on an ongoing basis. As a result, agility and efficiency goals remain elusive.
How Salesforce Analytics Helps Drive Growth
Tableau CRM (CRM Analytics)
Tableau CRM is now known as CRM Analytics (formerly Einstein Analytics), integrates advanced machine learning within Salesforce for predictive insights and actionable recommendations. It simplifies data model creation without coding and offers pre-built dashboards for exploring data relationships, enabling quick hypothesis testing. Enhanced models trigger automated workflows for real-time process optimization.
Enhancing data visualization, Tableau CRM's user-friendly interface allows for creating and sharing interactive dashboards showcasing KPIs, comparisons, and geographic data. It enables combining CRM, marketing, and external data, with features like dynamic filters and automatic data refreshes, making complex insights accessible and up-to-date for all users, including mobile teams.
Einstein Vision
Powered by advanced AI, Einstein Vision helps extract structured metadata from unstructured images, videos or documents. For instance, it can recognize contents, themes or sentiments within product reviews.
Such capabilities open new use cases in marketing like understanding and predicting customer preferences and behaviors through visual data analysis, leading to more targeted and effective sales strategies, better inventory management, enhanced product quality, and streamlined operations, all of which contribute to sales growth.Especially it can quickly identify defects or inconsistencies in products, ensuring high-quality products reach the customers, which in turn can lead to higher customer satisfaction and repeat business.
Lightning Analytics
Business analysts gain self-service agility to design reports and dashboards beyond limits of template views. Flexible configuration allows blending in additional objects to extend analytics scope.
Intuitive, code-free interfaces accelerate building of custom-fit apps for any analytics needs. Templates facilitate quick replication for testing hypotheses. Access to Einstein Services ensures predictive enhancements.
Overall, these advanced yet easy-to-use Salesforce Analytics capabilities address a wide spectrum of industry pain points by delivering unified, actionable insights on an ongoing basis without siloes or delays.
Key Benefits for Industries
Financial Services
Deeper understanding of customer and prospect behaviors, pain points, needs and preferences across all touchpoints through consolidated 360-degree views.
Identification of most profitable customer segments based on lifetime spending patterns, product usage, demographic and other attributes to optimize targeting.
Predictive lead scoring and next best action recommendations to convert more MQLs/SQLs through hyper-personalized engagement at optimal times.
Continuous testing and improvement of campaign performance by creative, channel, timing and other variables to optimize marketing ROI.
Real-time fraud detection by linking transactions, logins and device details to proactively identify suspicious patterns and reduce losses.
E-Commerce
Personalized recommendations, bundles/upsells optimized for each shopper based on past purchases, searches, abandoned carts and affinity analyses.
Identification of top referral sources, highest converting ad creatives, most engaging content types etc. to continuously optimize acquisition strategies.
Predictive modeling and A/B testing to understand drivers of repeat purchases, high average order value customers for retention focused programs.
Usage segmentation and engagement analyses to custom design assortments, pricing and loyalty programs for different customer life stages.
Attribution modeling across online and offline touchpoints to accurately gauge multi-channel marketing effectiveness.
Healthcare
Risk scoring and predictive modeling to proactively stratify patient population and identify those needing interventions.
Benchmarking of utilization, readmission and quality metrics by provider, condition, geography to optimize care coordination.
Network analyses linking social determinants, clinical diagnoses and claims patterns to uncover root causes of health issues.
Simulation of costs associated with alternative care pathways to reduce total episode spending without comprising outcomes.
Quantifying impacts and opportunities related to value-based reimbursement, disease management, telehealth and more.
Manufacturing
Demand forecasting by region, customer and SKU incorporating real-time sales, inventory levels, weather/economic indicators.
Root cause analyses of production issues, warranty claims, spikes in turnaround times at equipment/facility level for corrective actions.
Capacity planning, worker scheduling and asset maintenance optimization based on predictive equipment failures and seasonal patterns.
Inventory placement, replenishment strategies, distribution center performance benchmarking for efficient supply chain operations.
Configurator-powered analyses linking design attributes to total costs/margins to prioritize product portfolio decisions.
The holistic, consolidated insights enable proactive, data-driven management across all key functions for increased competitiveness.
Conclusion
By tapping into unified 360-degree views of customers, Salesforce Analytics allows marketing, sales and service organizations to truly understand buying behaviors and continuously iterate strategies based on data. Embedded predictive capabilities further empower businesses across industries to proactively engage high-value audiences, boost conversions and retention. This establishes a competitive edge through optimized experiences, higher rep productivity and unlocking of latent business potential.
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